how to shoot an interview - sound and vision media

Preparing questions in advance before shooting an interview is a fundamental step in ensuring a successful and productive interaction between the interviewer and the interviewee. By carefully crafting thoughtful and relevant questions, interviewers can guide the conversation, elicit meaningful responses, and capture compelling content that resonates with the audience. Here’s a detailed exploration of the importance and strategies for preparing questions in advance:

1. **Establishing Objectives**: Before drafting questions, it’s essential to clarify the objectives and goals of the interview. Whether the purpose is to inform, educate, entertain, or persuade, having a clear understanding of the desired outcomes will inform the types of questions to ask and the direction of the conversation.

2. **Researching the Interviewee**: Conducting thorough research on the interviewee’s background, expertise, accomplishments, and relevant experiences is crucial for crafting tailored questions that resonate with their interests and expertise. Understanding the interviewee’s perspective allows interviewers to ask insightful and relevant questions that provoke thoughtful responses.

3. **Identifying Key Themes and Topics**: Based on the objectives of the interview and the interviewee’s background, identify key themes, topics, or areas of interest to explore during the conversation. These themes will serve as the foundation for structuring the questions and guiding the flow of the interview.

4. **Crafting Open-Ended Questions**: Open-ended questions encourage the interviewee to provide detailed and substantive responses, fostering a more engaging and dynamic conversation. Instead of asking yes/no questions, focus on questions that begin with words like “what,” “how,” “why,” or “describe,” prompting the interviewee to elaborate and share their insights.

5. **Avoiding Leading Questions**: Leading questions, which suggest a particular answer or bias, should be avoided to maintain objectivity and integrity in the interview process. Instead, strive to ask neutral and impartial questions that allow the interviewee to express their views freely without feeling influenced or pressured.

6. **Sequencing Questions Strategically**: Organize questions in a logical and coherent sequence that builds rapport, establishes context, and delves deeper into the subject matter over the course of the interview. Start with introductory questions to ease into the conversation, gradually progressing to more probing and substantive inquiries.

7. **Balancing Depth and Breadth**: Strike a balance between asking questions that delve deep into specific topics and covering a broad range of subjects to ensure a comprehensive and well-rounded discussion. Tailor the depth and breadth of questions to the interview’s objectives and time constraints, prioritizing areas of greatest relevance and significance.

8. **Encouraging Personal Narratives**: Personal anecdotes, stories, and experiences can add richness and authenticity to the interview content, allowing viewers to connect with the interviewee on a more personal level. Encourage the interviewee to share personal narratives and insights by asking questions that prompt reflection and storytelling.

9. **Anticipating Follow-Up Questions**: While it’s essential to prepare a set of questions in advance, interviewers should also be prepared to adapt and ask follow-up questions based on the interviewee’s responses. Actively listen to the interviewee’s answers and probe further to explore interesting or relevant points in greater detail.

10. **Respecting Boundaries and Sensitivities**: Exercise sensitivity and respect for the interviewee’s boundaries, privacy, and sensitivities when crafting questions. Avoid intrusive or overly personal inquiries and be mindful of cultural, ethical, or emotional considerations that may impact the interviewee’s comfort and willingness to participate.

In conclusion, preparing questions in advance before shooting an interview is a strategic and essential step in maximizing the effectiveness and impact of the interview process. By conducting thorough research, identifying key themes, crafting open-ended questions, and sequencing questions strategically, interviewers can facilitate meaningful conversations, capture compelling content, and achieve the desired objectives of the interview.