Choosing the Right Video Production Company for Your Brand

Branding videos are currently one of the fastest-growing advertising mediums online and are no longer exclusively used by Fortune 500 companies. As more companies realize the value of video promotion and its effectiveness, video production companies continue to rise in popularity. If you want to jump in and start investing in videos as a marketing tool, here are some tips on finding the right video production company to work with.

1. Start by Researching and Shopping Around

Going with the very first company that you find is not likely to be the best fit for you. You need to do your research and shop around. There are a huge number of video production companies out there with their own services, rates, and varying levels of quality. If possible, get quotes from at least 4-5 companies to get an idea of how much you are going to pay for hiring them.

2. View Their Portfolio

A worthwhile production company will always keep a portfolio that can be easily viewed and accessed by potential clients. You can easily find their portfolio on their official website or social media accounts. By viewing their previous work, you’ll get an idea of the level of quality of their productions.

Looking at the quality of their videos is essential, but don’t get too mesmerized by the demo reels they have. You also need to see what kinds of clients they’ve worked with in the past.

3. Compare Their Portfolio With Your Concept

While doing your research, you may have already created a shortlist of possible video production companies that you can hire for your project. But it’s not enough that they have an extensive portfolio and an excellent track record to back their experience. You also need to determine if their portfolio suits the concept that you have.

As a business owner with a brand, you have a specific vision in mind when it comes to promoting your business. You need to make sure that the production company you hire can bring that vision to life.

4. Knowing Their Production Process

You can also start inquiring about the kinds of services they offer and how their production process usually goes. This is the point where you need to ask the relevant questions that could ultimately influence your decision. Ask them what their production process looks like from start to finish. This will give you a sense of the time, effort, and resources they will put into your video. Understanding their process helps create clear communication between you and the video production company.

5. What Ideas Do They Have For Your Video

Take your inquiries a step further by showing them your concept and asking what kind of ideas they have for your production. Let the video production company know what your goals and objectives are for your project. You want an innovative company with a creative vision that jives well with what you want to achieve.


Finding the right video production company requires careful planning and consideration. You need to look at the quality, the culture, the process, and the cost if you ever decide to work with one of your shortlisted companies.

When it comes to creating first-class videos for websites, promotions, and broadcasts, Sound & Vision Media is the company to call. Our firm is a Boston-based
video production company that has stood the test of time with over 30 years of experience in the industry. We create branding videos and corporate video marketing content while utilizing your brand’s voice and image. Contact us today to get started!

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