Is Video Production in Demand?

Growth and Marketing Evolution

It’s no surprise that video has taken over the world. According to Statista, over 40% of U.S. users watch videos daily. 53% of those users are aged between 18-34 years old. Consumers prefer short videos over long blog posts or articles. As they are much easier and faster to consume.

To be able to connect with their audience on a deeper level, businesses have started to use storytelling to their advantage. Creating video content that makes their customers feel something, can help build brand loyalty and create more engagement. 

The increased use of video ads has also played a big role in the growth of video marketing. You can now target your ads to certain demographics and track the performance of your ad campaigns on platforms such as YouTube, Facebook, Instagram and more! This can help you see what ads are working or not working for your company. 

Industries with Video Production in Demand

Video is no longer just in demand in the entertainment industry, such as Netflix. Now, it can be and is used across all industries:


Google now uses video for their internal training videos. They have a wide variety of videos for their employees to learn and gather information from. Instead of just having them read a booklet or handbook, they created a more engaging and interactive way to teach them. This can work for a multitude of businesses.


Khan Academy is a perfect example of an educational use of video. It is an online educational platform that allows students to learn online through the use of videos for various classes. According to Shift eLearning, around 40% of learners respond better to visual information than text alone.


Video is a great way to showcase a product that you’re selling. For example, Apple frequently uses video as a way to show off their new sleek devices and to demonstrate their capabilities. Actually showing the product can also help to build trust with your consumers before they purchase your product. Think about it, how many times have you searched for reviews on YouTube for a product before you decided to purchase it?

Social Media Impact

Social media is one of the best places to utilize video content for a number of reasons:
A woman wearing a purple sweater is putting makeup on in front of her phone and a ring light.

  • Increased Engagement/Visibility

Social media engagement includes, comments, likes, shares, and views a post has. The more you get from any of these indicates a higher engagement rate, which is what you want to bring more attention to your brand. There are a number of different factors that can contribute to getting a high engagement rate on your content. Some include:

  • Visual Appeal (Having good quality images or video, which can be done by hiring a video production service.)
  • Emotional Connection (Compelling storytelling that evokes emotion.)
  • Interactivity (Polls, Quizzes, etc.)
  • Authenticity (Relatable content that is genuine.)
  • Improved Brand Recognition

Brand recognition is the consumers ability to identify and associate a brand with its products, services or values. For example, when you think of Apple you’re most likely going to think of the apple with a bite taken out of it and sleek technology. If you think of Starbucks, you may think of the color green. According to GaggleAMP, 50% of consumers are more likely to buy from a company whose logo they easily recognize.

To improve your brand recognition, try to follow these tips:

  • Clearly define the brand’s identity and values.
  • Tailor your content to resonate with your target audience.
  • Continuously adding in brand elements, such as logos, colors, fonts, etc. into your content.
  • Telling authentic stories and making your audience feel something through your content.
  • Drive Sales

Zight reports that 84% of consumers say watching videos convinced them to purchase. Video content serves as a powerful tool to show off your product or service. Addressing any questions customers may have and highlighting unique parts of your product or service can also help you gain trust and credibility with your audience. There is an iPhone on a white wooden table with pink and white pieces of paper above it showing a person, speech bubble and a heart.

Types of Video Content for Driving Sales:

  • Tutorials: If you are selling a product such as makeup, sharing makeup tutorials not only educate the customer on how to use the product but can inspire them to make an informed decision on whether or not they want to purchase it. 
  • Behind the Scenes Footage: Show off how your team or you create your product or complete your services. You can share your company culture and your customer service practices too. All of this can humanize your company.
  • Testimonials and Reviews: Have previous buyers share what they feel about the product or service. This can help your consumers feel more confident in your company. 
  • Product Demonstrations: Explain how your product works. Showcase the features, benefits, and uses of your product or service.

Using a call-to-action, offering incentives, and personalizing users’ experiences are more ways to drive sales on social media. Having limited sales, signing up for free trials, and tailoring content for your specific audience are some examples.

Overall, the demand for video production is clear. From corporate training videos to educational content and product demonstrations videos have become an essential tool in creating your online presence and brand. 

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