4 Tips on How to Create Engagement on Social Media

In today’s world, Engagement on social media is a crucial part of any business. Gaining a following can help you get more customers and share your product/services. Here are some helpful tips that may help.

1. Use Video Instead of Text

Think about when you’re scrolling on Instagram or websites. Are you going to choose to stick around and watch a video or read a paragraph? The answer is probably no. There is so much content on the internet that you need to catch your audience’s attention immediately. Video is one of the best ways to accomplish this. Be straightforward and get to the point of what you and/or your brand are about.

2. Create Infographics

Another great way to get the audience’s attention is by creating infographics. Infographics are a fun way to share information, facts, and statistics. These will likely get shared on social media and may reach more people.

8 steps to make an infographic.

3. Create Original Content

Having your own images to post on social media is extremely important if you are trying to grow your audience. Stock photos do not perform as well as original photographs therefore, they are bad for SEO.

But not just any type of photo will do. You must make sure the photos you are taking/using are of good quality. With today’s technology, just having a smartphone can help with photo quality, but hiring a photographer can also be a great way.

4. Get Feedback

Another important tip to help grow your social media audience is to get feedback from the followers you already have. Sending out polls and surveys is a good way to get an idea of their thoughts. Reading comments may also be helpful.


Hopefully, these four tips will be able to help you on your social media journey. Next week’s blog post will be a continuation of this. We will be sharing four more creative tips for you to use. Come back soon for more!

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