Expressing Brand Identity on Social Media

If you want to grow your business, being Brand on social media is a must these days. But, it’s not enough to just post random images and words. For your presence to thrive, creating an identity and sticking to it is key.

Create Your Logo

Once you have a name for your business, the next step you should take is to create a logo. Think about some logos that come to mind. For example, the M in the shape of a red arch for Mcdonald’s or the red check mark for Verizon. Both of these logos stand out and are memorable to consumers.

Verizon and McDonald's logos next to each other.

Choose a Color Palette

Blue and beige color palette example from Color HuntAGreen and beige color palette example from Color Hunt for blogdding color to your logo and brand is another key aspect of growing your brand. As you can see, Sound and Vision Media’s palette is orange and blue. Color Hunt is a great website to check out if you’re stuck. It offers tons of different palettes with colors that go together. You can also choose how many colors you want in a palette. These are some examples from the site.

Be Consistent

Once you’ve chosen a logo and color palette, it’s time to incorporate that into your social media brand identity. For example, Sound and Vision Media uses the image below that sticks with the blue and orange color scheme of our logo/website. Even using the same colors while creating graphics for your brand is a good idea. Staying consistent with everything helps your brand become more recognizable to consumers, which will help grow your business.

Example for blog post of carousel expressing brand identity on social media

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