Corporate video production: Corporate Explainer Videos

Companies of all sizes and types are leveraging corporate videos to communicate their message to a wider audience. A well-designed corporate video can help companies showcase their brand, products, and services to their target audience. But what happens when companies need to explain complex ideas in a short amount of time? That’s where explainer videos come in handy. In this blog post, we’ll explore the world of corporate explainer videos and how they can be used to simplify complex ideas.

What is are Corporate Explainer Videos?

Corporate explainer videos are short videos that are designed to explain complex ideas, products, or services in a simple, straightforward way. They are usually animated and feature a script that outlines the key points of the message. Traditional corporate videos typically showcase a company’s brand or products. On the other hand, explainer videos focus solely on the information being conveyed. The goal of corporate explainer videos is to make a complicated subject matter easy to understand for the audience.

Here’s a list of some of the most common uses for Corporate Explainer Videos:

  • Introducing a new product or service to customers
  • Providing an overview of your company and mission statement
  • Explaining complex concepts or technical information
  • Demonstrating the features and benefits of your product or service
  • Showcasing customer success stories or case studies
  • Training employees on internal processes or procedures
  • Onboarding new employees and familiarizing them with company culture
  • Promoting events, conferences, or trade shows
  • Elevating brand awareness and increasing website engagement

Why Use Corporate Videos?

There are some reasons why companies might choose to use corporate explainer videos. Firstly, they are an effective way to communicate complicated ideas, products, or services to a wider audience. Explainer videos are also a great way to engage with audiences who might not otherwise be interested in the subject matter. They are often more engaging than traditional forms of communication such as written articles or whitepapers, which can be dry and hard to understand.

Another benefit of corporate explainer videos is that they are versatile. They can be used on a company website, shared on social media channels, or used as part of a presentation or pitch. Explainer videos are also cost-effective. While traditional video production can be expensive, explainer videos can be produced relatively quickly and at a lower cost.

How to Simplify Complex Ideas

  1. Identify the key points: The first step in simplifying complex ideas is to identify the key points that need to be communicated. This involves breaking down the information into smaller, more manageable chunks. Once you have identified the key points, you can start to think about how you can communicate them clearly and concisely.
  2. Use visual aids: Visual aids such as diagrams, charts, and animations can be incredibly effective in simplifying complex ideas. They can help to break down information into smaller, more manageable chunks and make it easier for the audience to follow along. When planning your explainer video, think about the type of visual aids that would be most effective in communicating your message.
  3. Keep it simple: When it comes to corporate explainer videos, less is often more. The goal is to simplify complex ideas, so it’s important to keep the message straightforward. Avoid using jargon or technical language and focus on explaining the key points in a way that is easy to understand.
  4. Tell a story: One effective way to simplify complex ideas is to tell a story. Stories are a powerful way to engage with an audience and make complicated information more memorable. When planning your explainer video, think about how you can use storytelling to communicate your message.
  5. Practice, practice, practice: Finally, it’s important to practice your script and delivery to ensure that your message is communicated clearly and effectively. This involves rehearsing your delivery and timing to ensure that the video flows smoothly and the audience is engaged throughout.


Corporate explainer videos are a powerful tool that can be used to simplify complex ideas for a wider audience. By identifying the key points, using visual aids, keeping it simple, telling a story, and rehearsing, companies can create effective explainer videos that engage with their audience and effectively communicate their message.

Sound and Vision Media has extensive experience creating Explainer Videos for our Corporate clients. Give us a call to discuss your next project so we can help you bring your vision to life!

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