4 Compelling Reasons Why Video is an Influential King

Build Trust with Audiences


As most of us know, video content has become the most popular form of media. Today, video is the king. Everyone is using it from businesses to social media influencers. According to Social Sprout, 93% of social media marketers who use video say it’s vital to their social media strategy. There are several reasons as to why video has become such an integral part of marketing.

What can you effectively do with video?

By using video content, you can show your customers exactly who your brand is and what it stands for. It’s a chance to let your audience see more of your company’s personality, while also getting them interested in what you’re offering. Social Sprout says, 66% of consumers report short-form video to be the most engaging type of social media content.

For example, if you are a clothing company, making videos about your new line or customer reviews can help gain the trust of a newer audience. This allows them to get a better look at the quality of your products and hear from others who have great things to say about it. Another example would be for a lawyer who wants to get their name out there. They could do a Q&A, make videos on case studies, etc. Whether it’s corporate, promotional, or medical video production, video is sure to help build trust.

A hand is holding an iPhone, while looking at images on Instagram. There is a coffee in the bottom left corner. Used in video is the king blog post.

  • Reach a New Audience

Depending on your company or products, you may have different target audiences, but it’s always great to explore ways to potentially expand your clientele. In 2020, Gen Z made up 40% of all consumers and on average spend a whopping five hours or more a day on their iPhones. One of the best ways to reach this younger generation is through short-form video content.

  • SEO Improvement

One of the best ways to improve your SEO, or Search Engine Optimization, is to use video. When a website can offer the customer/audience information they want to know, the more likely they are to stay on your website longer. In turn, this allowed your site to rank higher with Google. Using video in your marketing strategy can help with this since the average user spends 88% more time on a web page that includes a video.

A laptop is sitting on a white desk with a notebook and vase next to it. There is a forest green background behind the desk and the laptop says 'digital marketing'. Used in video is the king blog post.

  • Chance to Tell a Story

Using video content can not only help you get your brand story out there, but it can potentially help sell more of your products/services. By using storytelling within your video ads, you can create an emotional connection with the audience by combining your message with informative and entertaining content.

Video is the King

In conclusion, there’s no denying the power of video when it comes to marketing. It gives businesses a chance to showcase products, engage with their audiences, and gain trust. It’s a powerful tool that can help reach the new generation of consumers, which in turn can improve SEO. As technology continues to evolve, video continues to be an essential part of any marketing campaign. Based on statistics, it is only going to continue becoming more popular.

Why Use Sound and Vision Media?

If you’re searching for a video production service, look no further! Our company has been around for more than 35 years, here in Boston. We understand how important it is to make your video content stand out and are committed to working with you to help expand your business. Not only do we use the latest technology, but we are also skilled in multiple Adobe products, such as Premiere Pro and After Effects, as well as Davinci Resolve. We believe in the power of collaboration and want to work with you to help you bring your vision to life.

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