Build Your Corporate Identity

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Build Your Corporate Identity

Sound and Vision Media Video Production

Lights, Camera… Corporate Selfie / Corporate Identity

Article Courtesy of:  Lawrence Pruss, senior vice president of Strategic Resource Management, Inc.

Sound and Vision Media - Corporate Identity Video Production

Consumers want honest, humanizing content from their financial institutions.

Video marketing offers a way to connect with customers and members that provides them with access to the people and personalities that drive a corporate identity. A marketer would be remiss to overlook this increasingly popular tool.

Video marketing offers a way to connect with customers and members that provides them with access to the people and personalities that drive a corporate identity. A marketer would be remiss to overlook this increasingly popular tool.

Video marketing has become the de facto tool for promoting corporate images. This reflects a larger marketing phenomenon that has made video the up and coming tool of choice for marketers in our social media driven, always connected society.

The increasingly important role of video originates, in part, with the human’s reliance on sight and the manner in which the human body is optimized to processed visual information. The human eye shifts focus three times every second and process images in approximately 13 milliseconds. Our brains give preference to visual information – 83% of the information the brain gathers comes via the optic nerves. Still, even with our dominant reliance on visuals, and the ongoing rise of video as a marketing tool, many financial institutions question if they could (or should) use it.

Corporate Selfie / Corporate Identity

Think of video as a financial institution’s equivalent to a selfie.

Video offers a way to connect with customers and members, providing access to the people and personalities behind a corporate identity. Video also allows institutions to uncover the human element in their operations and, in the name of authenticity, lets the target audience see individual’s unique thoughts, passions and even flaws. This differentiation is exactly what community and multi-billion institutions have been challenged to articulate clearly since the financial crisis impacted trust and the customer experience went digital.

There’s no doubt about the size of the appetite consumers have for video: YouTube reports billions of hits per day, covering hundreds of millions hours of videos. Sites such as Vimeo and Vine offer thriving corporate branding campaigns.

It is the newest way to break through the clutter and establish the voice that best suits the brand being promoted.

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